Dodecaedro Group | Toyota – Salón del Automóvil
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Toyota – Salón del Automóvil

The concept of this project is extremely simple. A plastic, enveloping and unique form to express mental stillness and emotion, or “WAKU DOKI”.
This was defined by the Trademark Manual that calls it “OLA” or “WAVE”, requiring for the competition the formalization of an asymmetric solution with a single isologo.

The central street of the property that finishes in the lot was a key to conform the base of the “OLA” that supported the location of the mark.

The so-called “OLA” 3d is a double-curved form with a wind effect on its white surface. An OLA with sea texture. TOYOTA symbol inspired by origami and Japanese culture. This landscape condition, the wide area and the longitudinal layout of the lot, have just defined its monumental and exclusive appearance on the property.

THE WAVE IS ARCHITECTURE, LANDSCAPE …. PLACE ….
A TECHNOLOGICAL PLACE … AND
A PLACE OF EMOTIONAL EVENTS

Project and Construction: by Dodecaedro Group

Client

Toyota

Fair

7 Salón del Automóvil de Buenos Aires 2015

Surface

Superficie Total = PB + Entrepiso: 2375 m²

Staff

180 personas

Assembly Time

7 días

Fecha
Categoría
Automobile, Home bottom